How we got 7+ MILLION views just opening carabiners


Brent Roth (https://www.instagram.com/whitewaterp...) showed me a carabiner trick. We posted it. It got reactions. Rinse and repeat and here we are with over 7 million views and a whole array of emotions over a few short videos. Short answer: super good enough. Don't go replacing all your carabiners or super gluing anything shut. Understand how it fails so you can be safer.


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Breaking Gear Fear

Edutainment has been a great way to help people understand their gear, and know the true limitations of it.  Watching HOW gear fails is more important than the force itself, as almost all gear is super good enough.  It's more important to share information on how to stay safe than it is to have a paywall.  We hope our stoke is contagious.