Invest in Breaking Gear Fear

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$HowNOTtoHighline
ryan@slackline.com

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Consider becoming a Patron with $1, $2 or $3 per episode Or donating one time.  Patrons will get early access when available and exclusive behind the scenes posts.  I don't have a way to offer this to 1 time donors at this time.

2022 - 1ST QUARTER UPDATE: I am going to give early access to Patreon supporters if I have the episodes done before 11pm the night before publishing :).  I'm coming out with courses that Patrons will have access to the entire course the first week we release it, rather than having to wait for it to be slowly released 1 video at a time.  I will also be transitioning the behind the scenes updates from youtube Monday updates to exclusively for Patrons.  I will always keep the information and education, including the courses, free and never block it behind a paywall.  I just appreciate my supporters and want to do something extra for them.

In the last 3 months, I have spent $5k on a camera, $5k on the website (update being released in about a month), $2k on a new load cell in slacksnap, $2k on SPRAT certificate, $2k on the Iceland trip coming up, $2k on gear to break.  Income in the last 3 months has been approximately $10,000 or about half of what I've spent.  Donations are appreciated while I transition to earning enough from ExtremeGear.org's support of 10% of what you buy and HowNOT2Swag.com sales.

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I STOPPED CLIMBING BECAUSE I WAS AFRAID.  After 10 years, in 2016, I literally stopped climbing because I was tired of always feeling like I was going to die when I played outside.  I didn't understand my gear.  Ironically, highlining felt safer for the rush.  It's fully redundant and a more controlled environment.  Being that highlining was so new, I explored answers to questions we all had.  5 years later, we now break gear fear for the end user who wants to understand the gear they trust their life to.  I now enjoy climbing again and can even push the limits of the gear I use.

THERE ARE NO PAYWALLS ON ANY OF OUR CONTENT.  We believe information on life supporting gear should be available for free to everyone around the world.  The more I give of myself on this channel, the more people have supported me.  Not just with their money, but with their time, talent and opportunity. 

HOW DO I MAKE A LIVING?  I was a painting contractor with several employees.  It was hard to run a business full time and pump out videos every week - I did it for 5 years.  I had to earn the money to pay to do the channel until 2019 when I started asking for donations and got $7,000 (and spent $17,000).  In 2020 donations almost matched expenses at $19,000, making it so I didn't have to earn any more than what I need to live on.  January 2021, I stopped painting and just had my 1 employee working so I could focus on HowNOT2.  It was enough to pay the bills but still very distracting.  I made $25,000 in affiliate links and ad revenue but spent $13,000 more than donated.  My goal for 2022 is that donations will cover expenses and I will make enough with ad revenue and affiliate links (I get a sales commission if you buy gear with my links) to live on.  I will never take a salary from donations and it will always go 100% back into making better content.  

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TRANSPARENCY IS CRITICAL.  I love transparency when I donate to projects.  You should know where money is being spent if you are supporting HowNOT2.  Here are our budgets.  If you have questions about details, feel free to ask.  Based on our 2021 budget, we spent on average $500 per episode and did 120 episodes in the year.  We won't be hemorrhaging cash on drop towers in 2022, but we will be investing in delivering better and better content, so I am budgeting $500 cost per episode and 100 - 200 episodes in 2022.

I CAN'T GIVE MY SUPPORTERS ANYTHING EXTRA... YET.  I'm a one man show and burn my candle on both ends.  I believe you are trusting me with your money to make more and better content.  Exclusive perks are time consuming and any great content I make, I feel should be shared with everyone around the world, regardless of their financial situation.  My mind is always twirling and someday, maybe we can create a community of HowNOT2 supporters with some exclusive benefits.

I'm not legally a nonprofit, I just make no profit!  Donations by individuals are NOT deductible as we are NOT 501(c)3 (too time consuming and expensive) BUT if you have a business and want a tax deduction for a large donation, please message me and I can give you an advertising invoice for your business.  I can bring up that you supported the channel, however please keep in mind I don't do sponsorships.  It doesn't feel right to be paid to say nice things about a product.  

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DID

IN THE LAST 5 YEARS

  • Over 300 educational, timeless, videos on youtube

  • 4 versions of the Bolting Bible with 155 pages & 300+ photos

  • Highlining 101 - 80 short videos squished into 7 episodes plus a text book where you can learn everything you need in order to use a highline that is already set up

  • Rebranded as How NOT 2 - Breaking Gear Fear for all Extreme Sports (and not just highlining).  Organized within our 23 playlists

  • Fully re-bolted/bolted all 4 main highline areas in Yosemite 

  • Coordinated our list of 1400 facebook groups with SlacklineGroups to make one single resource with 99% of all groups in the world so people can get plugged into their areas.

  • Built a slow pull 200kn break test machine called SlackSnap and have tested over 2000+ samples of gear

  • Built a portable hydraulic system called BoltBusters and have tested over 300+ bolts and hangers

  • Built a 45 foot drop tower to test dynamic loads

  • Created a crowdfunding idea and raised $300,000 in 4 days for LineScale3 to become a reality giving everyone access to better tools to learn about their gear.

  • Played a lead role in "Pushing the Line" on Discovery +.  A 6 episode series about highlining

  • Designed, tested and built the 1600 square foot net for GGBY with a highline in the center of it

  • Wrote the History of Slack and Walking in Flow books

  • Dozens of stunts applying the knowledge we have learned through our testing

DOING

CURRENT PROJECTS

  • 2 - 3 episodes a week in 2022

  • Writing the following books

    • Highline Anchors

    • Highline Rigging

    • Rope Jumping

    • Space Nets

    • Dyneema

  • Perfecting the abuse of load cells and learning how to display the graphs in an entertaining way

  • Breaking lots of stuff in 2022!

    • Drop testing about 500 tests

    • Slow pull testing about 1000 tests

    • Breaking another 100 bolts

    • Breaking things in the field with a portable break test system

  • Creating a formula of everything I love in the youtube videos I watch to create the best quality possible

  • How NOT 2 backyard science testing for as many sports as possible 

  • Redoing all the thumbnails and descriptions for previous episodes to make the data digestible

  • Blogging every episode in a readable format on our website

  • Partnering with ExtremeGear.org to help you understand the gear you are buying

  • Helping create an international film about the world record project in Sweden that I helped fundraise for and rig

  • Planning to re-purpose our most helpful information in short form content for Instagram and TikTok to adapt to the latest trends.

  • Collaborating with the biggest names in the extreme sports education space to homogenize how information is shared.

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We can stretch a dollar!  If you donate, we will get a lot done!  When you donate, throw a stoke message in memo saying why you donated or what you want to see.  The messages are as fun to read as receiving the money.  Bitcoin and zelle don't allow me to send you a thank you note, so please email me at ryan@slackline.com if you do.


I APPRECIATE YOU!!!

FYI: I am no longer a part of Juno Coffee.  Purchasing coffee from there will not support this channel.

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Patrons support us per episode
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1 Time Donations Any Way You Want

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